Remove CPO Remove Demand Generation Agencies Remove Lock-In Remove Pricing
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Is paid social advertising still worth it in 2023?

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I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. I hired an agency. Your CPL or CPO after a few campaigns are just your benchmarks. My next move?