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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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. $100k, I can likely afford to spend more per lead. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. Most-used CTAs for lead generation.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

. $100k, I can likely afford to spend more per lead. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. Most-used CTAs for lead generation.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. Last month alone we got 38,000 new, inbound leads to feed to our sales team. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s.

Twitter 100