Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! ROAS (Return on Advertising Spend) Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics.
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