NuSpark Consulting

DECEMBER 29, 2013

Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Thus, display can be considered a branding medium.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

NuSpark Consulting

SEPTEMBER 9, 2012

Cost models- CPM, CPA, CPL. Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

MARCH 31, 2012

If you’re buying online display for lead generation, you should consider social media advertising opportunities. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . Bring audiences to specific landing pages to optimize conversion and lead capture. Test and optimize.

Advertising Agencies 100

Advertising Agencies Cost Per Thousand Twitter Linkedin 100