What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends
Martech Advisor
SEPTEMBER 19, 2019
The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. Some of the key DSP players are: DoubleClick Bid Manager. DMPs use big data analytics and AI/ML technology to identify trends and consumer behavior, create audience segments, analyze profiles, and learn about users’ purchase intentions.
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