CPL ROI Studies WOM 
Hubspot
JUNE 19, 2014
That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. CPL: Cost-per-Lead. ROI: Return On Investment. The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment). WOM: Word-of-Mouth.
Hubspot
MARCH 10, 2016
24) Cost-per-Lead (CPL). Typical middle of the funnel offers include case studies or product brochures -- essentially anything that brings your business into the equation as a solution to the problem the lead is looking to solve. 76) Return on Investment (ROI). 95) Word-of-Mouth (WOM). Learn more here.). 77) Retweet.
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