Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CPL (Cost Per Lead) The cost of finding your next potentially viable lead. UTM (Urchin Tracking Module) A simple code added to a URL to track where your website traffic is coming from. SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website.
Let's personalize your content