How to Build a Paid Media Strategy in a Down Economy
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JANUARY 18, 2023
Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. The content angle here taps into audiences and channels with existing intent—think paid listings on Capterra, PPC ads, and remarketing. Accelerate How can you move deals faster?
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