CPL MQL Sales Qualified Opportunity Traffic 
SnapApp
APRIL 4, 2018
It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . 2: Marketing Qualified Leads (MQLs). . 4: Cost-Per-Lead (CPL). . 5: Opportunities. .
Bluetext
MAY 8, 2023
CPL (Cost Per Lead) The cost of finding your next potentially viable lead. UTM (Urchin Tracking Module) A simple code added to a URL to track where your website traffic is coming from. SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website.
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