LeanData

APRIL 8, 2015

(There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

(There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

(There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40