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What’s Behind the Resurgence for Account-Based Marketing

LeanData

However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams. ABM Metrics.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams. ABM Metrics.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams. ABM Metrics.