LeanData

APRIL 8, 2015

As recently posted on LinkedIn By Dan Ziman. Now, SMBs and mid-range companies with very limited business and technical resources can be enabled to target, assign, and manage hundreds of prospective accounts and customers. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As recently posted on LinkedIn By Dan Ziman. Now, SMBs and mid-range companies with very limited business and technical resources can be enabled to target, assign, and manage hundreds of prospective accounts and customers. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As recently posted on LinkedIn By Dan Ziman. Now, SMBs and mid-range companies with very limited business and technical resources can be enabled to target, assign, and manage hundreds of prospective accounts and customers. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. URL: Uniform Resource Locator. Also known as a web address, a URL is a specific character string that refers to a resource. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28