Remove CPL Remove Leads Remove MQL Remove Sales Qualified Opportunity
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). .

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Making Sense of Marketing Acronyms: Part 1

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CPL (Cost Per Lead) The cost of finding your next potentially viable lead. PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. SAL (Sales Accepted Lead) A lead that’s been checked out and is ready for the sales team to work their magic.