NetLine

AUGUST 2, 2023

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). In short, these leads have undergone some kind of assessment to prioritize them by value.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

APRIL 25, 2018

More and more B2B marketers and companies are creating authentic videos on platforms like LinkedIn that show a more raw side than the packaged content of prior years. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Jenn Steele.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

More and more B2B marketers and companies are creating authentic videos on platforms like LinkedIn that show a more raw side than the packaged content of prior years. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Jenn Steele.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91