Remove CPL Remove Industry CMS Remove Media Remove ROAS
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Common tool used: Marketo. . #4:

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The Big List of Content Marketing Acronyms

Brandpoint

Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. CMS: Content Management System. CPL: Cost-per-Lead.