What’s Behind the Resurgence for Account-Based Marketing
LeanData
APRIL 8, 2015
There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person.
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