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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. As recently posted on LinkedIn By Dan Ziman.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. As recently posted on LinkedIn By Dan Ziman.

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article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. As recently posted on LinkedIn By Dan Ziman.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

HubSpot has APIs that developers use to get information from our software into theirs. Examples: Salesforce.com, Google. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS.