What’s Behind the Resurgence for Account-Based Marketing
LeanData
APRIL 8, 2015
For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. As recently posted on LinkedIn By Dan Ziman.
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