Metadata
MAY 5, 2021
I met another CMO, and he mentioned that while he worked at Hubspot, they tested thousands of images in ads and found that one worked much better than any others. It also created a fun dynamic in the office to see which marketer’s ad was performing the best. VP of Marketing @ Help Scout. The image? Meet Adam Goyette.
Metadata
APRIL 25, 2023
See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. That’s why Evan Dunn, Director of Growth Marketing at Syncari, focused on the potential for pipeline gains while evaluating Metadata. When Evan started using Metadata, his cost per lead (CPL) dropped by 30%.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SnapApp
APRIL 4, 2018
4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. The Good | Marketing Manager. . . Chris Schaefer.
SnapApp
APRIL 25, 2018
I recently acted as the VP of marketing for a cyber security company. When we started, the company had very little in the way of marketing. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. B izible | VP of Product Marketing. . Jami is the Senior Manager of Content Strategy at HubSpot.
SnapApp
APRIL 25, 2018
I recently acted as the VP of marketing for a cyber security company. When we started, the company had very little in the way of marketing. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. B izible | VP of Product Marketing. Two things: Growth marketing and blended AI.
Expert insights. Personalized for you.
98 
Let's personalize your content