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30 Women Shaping B2B Tech Marketing

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The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . I recently acted as the VP of marketing for a cyber security company. B izible | VP of Product Marketing. . Asia Matos.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. I recently acted as the VP of marketing for a cyber security company. When we started, the company had very little in the way of marketing.