CPL Generation PPC WOM 
Hubspot
JUNE 19, 2014
Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. PPC: Pay-per-Click. Find out why. GA: Google Analytics.
Hubspot
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Find out why.).
Expert insights. Personalized for you.
28 
Let's personalize your content