CPL Facebook Personalization WOM 
Hubspot
JUNE 19, 2014
Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook. WOM: Word-of-Mouth. Find out why. CPA: Cost-per-Action.
Hubspot
MARCH 10, 2016
A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. A COS is basically a CMS (Content Management System), but optimized to deliver customers the most personalized web experience possible. 24) Cost-per-Lead (CPL).
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