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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Tracking method – Eloqua. . . David Hoos.

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Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!â„¢

Lead Liaison

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!â„¢, They have rapidly become the global leader in event lead management. The enhancements allow companies to customize the lead capture experience with brand colors, logos, other custom content such as explainer videos or maps.