41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. 5: Opportunities. .
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