SnapApp

APRIL 25, 2018

As marketers, we'll have to work to get much closer to the products we're selling and spend more time understanding the ecosystem and processes in which our products are used. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

As marketers, we’ll have to work to get much closer to the products we’re selling and spend more time understanding the ecosystem and processes in which our products are used. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Magisto

OCTOBER 3, 2019

If you want to run AB tests on the color of your call to action button, you can try as many colors as you like, then decide which one is performing best, while still calling that process an A/B test. Bottom of the Funnel – It’s the last stage of the buying process. Advertising – Promoted content on social media.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40