article thumbnail

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. It’s important to distinguish between cost-per-lead (CPL) and the value of a lead to your organization. Optimize your profiles and engage with your audience.