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What’s Behind the Resurgence for Account-Based Marketing

LeanData

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. Others are talking about building the perfect target account list as ABM.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. Others are talking about building the perfect target account list as ABM.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. Others are talking about building the perfect target account list as ABM.