CPL, Demand Generation, Demand Generation Agencies and Lock-In

Is paid social advertising still worth it in 2023?

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SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. I hired an agency.

Paid Content

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting builds the visibility of your brand by directing ads to users that have already shown interest in your product or service, usually by visiting your website. And when a customer starts to trust your brand, they are likely locked in. List-based retargeting. Without retargeting, bounced users would be lost forever.

Cost per Lead

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B2B Marketing Zone

Is paid social advertising still worth it in 2023?

Retargeting Explained: What It Is And How Does It Work

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