41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. Chris Schaefer.
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