Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
Note: I sprinkled in some Google Search ads, too.) After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89
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