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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Kyle G Bradley.

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Making Sense of Marketing Acronyms: Part 1

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CPC (Cost Per Click) The cost of one single click on your ad or link. SMM (Social Media Marketing) The use of social media platforms to promote your product, service, or brand. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.