Your Guide to Budgeting for B2B Digital Marketing in 2021
The ABM Agency
JANUARY 15, 2021
For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Digital Marketing Channels: 40%.
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