Remove CPC Remove Industry CMS Remove Order Remove SERP
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This is the north star metric for any company. The latter needs to be larger in order justify continued investment. . . This information also identifies top performing channels and where budgets are best utilized.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top SEO Agency Software for Success in 2021

Single Grain

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Agency: $999 per month with unlimited SERP position history and up to 250 keywords lists.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

article thumbnail

48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content Management System (CMS) Tools. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Content Marketing Tools for Social Media.