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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

Full Circle Insights | Sr. It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Cost-per-click (CPC). On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions.

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