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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Buyer personas A representation of your target customer based on data.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Buyer personas A representation of your target customer based on data.