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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks.

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Is paid social advertising still worth it in 2023?

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After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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So, he pointed out a few tactics you can use—regardless of company size—to build brand awareness: Podcast appearances with industry thought leaders Social media posts from key company stakeholders Brand awareness ads across cost-efficient channels Metadata is all about that last recommendation. Want to learn more about Metadata?