Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Metadata
JANUARY 8, 2024
According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. In fact, we encourage our customers to invest a sizable chunk of their budget in brand awareness ads on Facebook despite the channel’s low cost per click (CPC). Want to learn more about Metadata?
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