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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Includes both SEO and paid search. SEO : Search Engine Optimization. CPA : Cost per Action. Salesforce.com. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. PPC : Pay Per Click. CPN : Cost per Name.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPA: Cost-per-Action. SEO: Search Engine Optimization. There are a ton of components to improving the SEO of your site pages. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. B2B: Business-to-Business.