41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4: This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". .
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