CPA Marketo ROAS Social Media 
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Cost-per-acquisition (CPA, ideally under target $). ROI (booked revenue/management + media fees). Kyle G Bradley.
Brandpoint
JUNE 24, 2021
A CMP promotes a more collaborative content creation process by storing all content, editorial and social media calendars, conversations, content edits and more, in one platform. CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions.
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