60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CPA: Cost-per-Action. CPL: Cost-per-Lead. CRM: Customer Relationship Management. At the simplest level, CRM software lets you keep track of all the contact information for these customers.
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