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Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Alterian has already made big bets in social media and Web content management, which are also well beyond the scope of traditional database marketing.

Database Marketing

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content

Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing

Database Marketing Work Management Marketing Management Marketing Automation Services

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

B2B Marketing Zone

Unica and Alterian Lead Database Marketers to the Digital Promised Land

Can Old Database Marketers Learn Digital Tricks?

Webinars

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