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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Therefore, you should make sure that there’s a real market need for your product; otherwise, you’ll find it hard to lower your customer acquisition cost (CAC). Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). Analyse your market. loan repayments).

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Therefore, you should make sure that there’s a real market need for your product; otherwise, you’ll find it hard to lower your customer acquisition cost (CAC). Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help).