Hubspot

JUNE 19, 2014

CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. CoCA: Cost of Customer Acquisition (See CAC). CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. DNS: Domain Name Server.

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B2B Marketing Zone Posts

JULY 7, 2010

Cost: Free trial, $50/month for Standard plan, $100 for Enterprise. Cost: Free. CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. My domain expertise is B2B Marketing and Sales, especially Demand Gen.

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Hubspot

MARCH 10, 2016

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 26) Customer Acquisition Cost (CAC). 47) Keyword.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28