Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Costs for bulk rental, often around 25 cents per name, can be less than traditional rental. Cost is around 65-70 cents per name. Bulk rental and co-branded emails are variations on list rental.
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