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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

White papers? Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? Case studies? Informative how-to blog posts?

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

White Paper Syndication and Guaranteed Lead Generation Programs Guaranteed lead gen programs generally promise X leads for Y dollars, and are offered by individual publications as well as aggregators such as ITtoolbox , TechTarget , FindWhitePapers.com and NetLine.