article thumbnail

[Watch] How to Run a Disruptive Demand Generation Content Program

NetLine

This two-part webinar delves into what type of content is primed to convert, and how to deliver it to the right audience for your lead generation strategy. Our two-part webinar starts with a deeper dive into what makes people tick when it comes to decision making. If it’s a CPM model, they don’t. Watch the webinar.

article thumbnail

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.) The quality of the leads tends to improve as more targeted media are used.