NuSpark Consulting

DECEMBER 29, 2013

That’s what these networks and platforms need to measure in order to optimize performance across their thousands of sites they represent for the advertiser. Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

NuSpark Consulting

SEPTEMBER 9, 2012

Cost models- CPM, CPA, CPL. Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

MARCH 31, 2012

If you’re buying online display for lead generation, you should consider social media advertising opportunities. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. .

Advertising Agencies 100

Advertising Agencies Cost Per Thousand Twitter Linkedin 100