Remove Cost Per Thousand Remove CPA Remove Display Remove Touchpoints
article thumbnail

Top 5 Demand-Side Platform Companies

Martech Advisor

dataxu TouchPoint. The dataxu’s TouchPoint DSP claims access to over three trillion global ad impressions through open and private ad exchanges. TouchPoint’s Cruise Control feature helps advertisers optimize their campaigns goals. to help you get a clear view of each product. Let’s jump in!

article thumbnail

Lessons learned from Elf: Five tips for your holiday marketing strategy

Choozle

These can be displayed as the main headline, “Save with us this holiday season,” or the call-to-action “Save 15% Today” Most importantly, ensure you create unique touchpoints with shoppers who visited you over the past few months by serving up relevant offers appropriate for the holiday season.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Account-based advertising displays ads exclusively to specific job titles at your target accounts. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is a Banner Ad?

article thumbnail

Lessons learned from Elf: Five tips for your holiday marketing strategy

Choozle

These can be displayed as the main headline, “Save with us this holiday season,” or the call-to-action “Save 15% Today” Most importantly, ensure you create unique touchpoints with shoppers who visited you over the past few months by serving up relevant offers appropriate for the holiday season.

article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Identification of relevant growth opportunities to acquire new buyers.