LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. The four criteria sales reps use to qualify prospects. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28