article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.